About Us
Health & Well-Being
Dr Pepper Snapple Group has a broad and diverse portfolio of great-tasting beverages for any lifestyle, occasion or need. Not only are we the leader in flavored soft drinks, but we’re also a leader in diet/non-calorie soft drinks. Six of the top 10 non-cola diet soft drinks on the market are DPS products, led by Diet Dr Pepper, considered by many to be the gold standard of diet soft drinks.
We are committed to innovating great tasting, better-for-you products and supporting activities and causes that promote active, healthy lifestyles and educate consumers on responsible consumption.
Our health & well-being initiatives are as follows:
- We have revitalized Snapple on the strength of our Super Premium Teas and Juices and Antioxidant Waters, which meet growing consumer demand for flavor, functionality and added health benefits.
- Mott’s was the first major juice brand to fortify its products with the launch of Mott’s Plus Lite (fortified with vitamin C & D and calcium with half the calories of regular apple juice) and Mott’s Plus for Kids (100% juice, fortified with vitamin A, vitamin C, and calcium, with no added sugar).
- Mott’s For Tots was launched in 2007. It is a convenient, pre-diluted juice made of 100% juice and purified water, with 40% less sugar than regular juices, no artificial sweeteners, and 100% vitamin C.
- We continue to invest in research to develop new sweetener technologies that will enhance the flavor of our products while minimizing or altogether eliminating calories.
Industry Alliances and Partnerships
- DPS has joined other leading beverage companies, the American Beverage Association and the Alliance for a Healthier Generation in establishing guidelines for vending in schools. Only low-calorie and nutritious offerings will be available to students at schools served by by the DPS Bottling Group, beginning in the 2009-2010 school year.
- In Mexico, we are working within the beverage and consumer packaged goods industries (AMPRAC and CONMEXICO) in partnership with FUNSALUD, the Mexican Foundation of Health, to take a sensible and balanced approach to fighting obesity and diabetes while emphasizing nutrition education and physical activity.
Corporate Initiatives
- DPS continues to live up to its marketing code of practice and will not direct our marketing or advertising to children under the age of 12.