Deja Blue Group Shot Legacy

Deja Blue

Deja Blue, the purified, popular-priced water, is taking action to protect the environment. With an eco-friendly label process and low-plastic engineering, it takes Going Green seriously.

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Less isMore

Less isMore

Since August 2007, Deja Blue has taken 35 percent of the plastic out of its bottles and closures--enough to reduce the plastic waste in our landfills by 570 tons, or 2.5 times the weight of the Statue of Liberty!


Deja Blue first appeared in Texas in 1997. By 2002, Deja Blue's distribution grew to include 10 states, with availability in portions of 10 others.

Being green has always been a big part of being blue. Deja Blue labels are printed using an eco-friendly printing process that is second to none. From paperless systems and recycling of materials to 100 percent UV inks and adhesives.

What's more, Deja Blue corrugate contains more than 50 percent recycled content, and the brand is always looking for ways to make its packaging even more environmentally friendly.

Deja Blue is a part of Dr Pepper Snapple Group, an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.

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