Margaritaville - Hero

Margaritaville

Party in Paradise with Margaritaville. You don't need to be a pilot to get there. Palm trees provide the shade. Ocean breezes bring seaplanes and sailboats, tourists and travelers. Passports are not required when you go to Margaritaville.

Flavors

Quick Sips

One Big Sip

One Big Sip

At 7,039 gallons, Big Rita was not just the world's largest margarita; it was also the largest cocktail ever, using 5,290 gallons of Margaritaville Margarita Mix and 1,321 gallons of tequila. Rose's Triple Sec made up the difference.

History

Mott's slipped away to Margaritaville in December 2000, when the company launched Margaritaville Margarita Mix, named after Jimmy Buffett's iconic 1977 song. Produced under license from Buffett and his Margaritaville Holdings, the brand gave consumers a chance to stop salting the winter roads and to start salting their chilled glasses. 

The following spring, Margaritaville made a big splash in Miami, when the brand unleashed Big Rita, the world's largest margarita. Big Rita weighed in at 32 tons, garnering an entry in the Guinness Book of World Records. 

Today, Margaritaville Margarita Mix is part of Plano, Texas-based Dr Pepper Snapple Group, an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.

Margaritaville is a registered trademark of Jimmy Buffett used under license.

Key Brands