Penafiel - Hero


Created in 1948 in Tehuacan, Puebla, by the Peñafiel family, the brand was first bottled in San Nicholas, Tetitzintla. In a little more than a decade, the brand expanded beyond its humble beginnings and into Mexico at large.



Cadbury Schweppes acquired Peñafiel in 1992, adding the historic mineral water to a family that includes dozens of other unique and historic brands. Peñafiel grew under Cadbury Schweppes management, rolling out popular line extensions and innovative packaging.

Peñafiel is a refreshing choice for those looking for a tasty way to hydrate. In August 2003, Peñafiel Twist spun into the marketplace, bringing consumers fruit-flavored mineral waters that contain more than 75% fewer calories than traditional soft drinks. The brand followed this with Peñafiel Naturel in April of 2004, which contains no artificial sweeteners but still offers about 75% fewer calories than most sodas. Peñafiel Naturel is available in orange, lemon, strawberry, grapefruit and apple flavors.

Today, Peñafiel is part of Plano, Texas-based Dr Pepper Snapple Group, an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.

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