Dr Pepper Snapple Group

Snapple

THE BEST HISTORY ON EARTH

It all started in the Greenwich Village area of New York in 1972. Childhood friends Leonard Marsh, Hyman Golden and Arnold Greenburg saw more potential in fruit than just something to throw in the lunchroom. They began selling pure fruit drinks to health food stores, commencing the birth of Snapple beverages under the Unadulterated Food Corporation.

Fast forward to the land of putting baby in the corner, hair bands and acid-washed jeans. We're talking 1987, my friends. That's when Snapple teas were born. Snapple Lemon Tea was the first. The godfather of Snapple teas. But now Snapple produces about 70 flavors of juice, lemonades and teas, all "Made from the best stuff on Earth®." You can pick up a bottle of Snapple in every state in the U.S., as well as in 80 countries around the world.

Snapple was sold to Triarc Companies in 1997. Snapple Beverage Group was purchased by London-based Cadbury Schweppes, from Triarc Companies, Inc. in October 2000.
In 2006, Snapple went straight to the source to introduce you to White Tea and Green Tea. In 2007, free radicals were put on notice with the launch of Red Teas, and then the English were given their due with the launch of authentic Black Teas. Later that year, Snapple made healthy taste better than ever with the launch of Super Premium Juices.

Most recently, Snapple has invited consumers to protectify themselves with Snapple Antioxidant Waters and Snapple Lyte Water, helping them to stay young at heart, mind, and the rest of their bodies, too.

Today, Snapple is part of Plano, Texas-based Dr Pepper Snapple Group, Inc., an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.

What's in a Name?
The name "Snapple" actually came from a carbonated apple soda that was part of the original beverage line. The soda had a great snappy apple taste. That's cleverness at its best.