The slogans of "Me-hee for Yoo-hoo" and "The Drink of Champions" were made famous by the members of the World Champion Yankee teams of the ‘50s and ‘60s.
Yogi Berra and his Yankee teammates supported what was probably the most successful Yoo-hoo advertising campaign in the company's history.
Yoo-hoo's story began when Mr. Natale Olivieri decided a chocolate drink would be a very successful addition to his Tru-Fruit fresh juice business.
The drink soon became so successful that a major bottler/distributor began distributing Yoo-hoo. Yoo-hoo sales increased and distribution became more widespread. The following years saw continued success for Yoo-hoo, especially through the efforts of Yogi Berra and his Yankee teammates.
In the late ‘50s, B.B.C. Industries, who were distributors for Yoo-hoo in the Bronx and owned the New York Nedicks at the time, became interested in acquiring the Yoo-hoo Beverage Company. Under B.B.C. Industries, Yoo-hoo continued to grow and expand and eventually invoked the interest of Iroquois Brands, Ltd. In May of 1976, Iroquois completed their acquisition of Yoo-hoo Chocolate Beverage Corp. and held it until July 1981.
In 1981, a group of private investors acquired Yoo-hoo from Iroquois Brands. In 2002 Yoo-hoo was acquired by Cadbury Schweppes. The new management expanded distribution while it introduced new products and flavors. Yoo-hoo enjoyed renewed interest and growth as it geared up to become the popular drink that you know and love today.
Today, Yoo-hoo is part of Plano, Texas-based Dr Pepper Snapple Group, Inc., an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.