Our History

Yoo-hoo's story began when Mr. Natale Olivieri decided a chocolate drink would be a very successful addition to his Tru-Fruit fresh juice business.

The drink soon became so successful that a major bottler/distributor began distributing Yoo-hoo. Yoo-hoo sales increased and distribution became more widespread. The following years saw continued success for Yoo-hoo, especially through the efforts of Yogi Berra and his Yankee teammates.

In the late ‘50s, B.B.C. Industries, who were distributors for Yoo-hoo in the Bronx and owned the New York Nedicks at the time, became interested in acquiring the Yoo-hoo Beverage Company. Under B.B.C. Industries, Yoo-hoo continued to grow and expand and eventually invoked the interest of Iroquois Brands, Ltd. In May of 1976, Iroquois completed their acquisition of Yoo-hoo Chocolate Beverage Corp. and held it until July 1981.

In 1981, a group of private investors acquired Yoo-hoo from Iroquois Brands. In 2002 Yoo-hoo was acquired by Cadbury Schweppes. The new management expanded distribution while it introduced new products and flavors. Yoo-hoo enjoyed renewed interest and growth as it geared up to become the popular drink that you know and love today.

Today, Yoo-hoo is part of Plano, Texas-based Dr Pepper Snapple Group, Inc., an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.