Health and Wellness
By 2015, DPS will:
- Continue to provide a full range of products, with at least 50% of innovation projects in the pipeline focused on reducing calories, offering smaller sizes and improving nutrition.
- Support local and/or national programs that encourage active lifestyles and fitness.
DPS is proud to boast one of the broadest, most diverse brand portfolios in the beverage industry, with more than 50 brands and literally hundreds of flavors, including soft drinks, juices, juice drinks, teas, applesauce, mixers and other premium beverages.
We are committed to innovation to ensure that our great brands continue to meet consumer expectations for fun, refreshment, flavor, functionality and nutrition. We are also committed to supporting activities and initiatives that promote active, healthy lives and helping consumers understand the role our products can play in balanced lifestyles.
In addition, we are working both independently and with the larger beverage industry to establish and adhere to policies on responsible sales and marketing. For example, DPS has a longstanding commitment not to market our brands in venues or media where the primary audience is children under 12. These commitments provide the framework for a holistic approach to consumer health and wellness at DPS centered on diet (calories in), exercise (calories out) and consumer awareness.
In the liquid refreshment beverage market, consumers are shifting from full-calorie options to lower-calorie options, and carbonated soft drink (CSD) consumption is on the decline, especially among children. Despite these trends, obesity continues to rise. While our products are not a leading cause of the problem, we believe that beverage companies can be a part of the solution, which is why we promote fit and active lifestyles while offering more healthy options to consumers.
For the full-year 2011, 42 percent of our innovation pipeline was focused on health and wellness, including reduced-calorie products, options with smaller portion sizes, and products with improved nutrition. The company's numerous active lifestyle programs, from soccer tournaments and playground builds to sports venues, benefit from DPS funding every year.
To find out more about DPS's support of fit and active lifestyles, read our 2012 Corporate Social Responsibility report.