Health and Wellness

By 2015, DPS will:

• Continue to provide a full range of products, with at least 50% of innovation projects in the pipeline focused on reducing calories, offering smaller sizes and improving nutrition.
• Support local and/or national programs that encourage active lifestyles and fitness.

DPS is proud to boast one of the broadest, most diverse brand portfolios in the beverage industry, with more than 50 brands and literally hundreds of flavors, including soft drinks, juices, juice drinks, teas, applesauce, mixers and other premium beverages.

We are committed to innovation to ensure that our great brands continue to meet consumer expectations for fun, refreshment, flavor, functionality and nutrition. We are also committed to supporting activities and initiatives that promote active, healthy lives and helping consumers understand the role our products can play in balanced lifestyles.

In addition, we are working both independently and with the larger beverage industry to establish and adhere to policies on responsible sales and marketing. For example, DPS has a longstanding commitment not to market our brands in venues or media where the primary audience is children under 12. These commitments provide the framework for a holistic approach to consumer health and wellness at DPS centered on diet (calories in), exercise (calories out) and consumer awareness.

In 2010, approximately 25% of DPS volume came from diet soft drinks, waters and juices, showing that DPS continues to be well-positioned to meet the growing demand for "better-for-you" beverage choices. The company's numerous active lifestyle programs, from soccer tournaments and playground builds to sports venues, benefit from DPS funding every year.

To find out more about DPS's support of fit and active lifestyles, read the 2010 Corporate Social Responsibility Report and the 2011 update.