Continue to provide a full range of products, with at least 50% of innovation projects in the pipeline focused on reducing calories, offering smaller sizes and improving nutrition.
Support local and/or national programs that encourage active lifestyles and fitness.
Balance is about mastering the right mix. At Dr Pepper Snapple Group, we believe that healthy lifestyles are built on balance, and with more than 50 brands and hundreds of flavors in our portfolio, we offer options for virtually every personal choice and any occasion.
We support our consumers’ efforts to gain a better understanding of how to balance the calories they consume with the calories they expend. DPS remains committed to bringing consumers great-tasting options they will enjoy as well as providing the facts and resources necessary to make informed choices.
Our goal is to provide consumers with beverage options that fit into their various lifestyles. In 2012, we exceeded our innovation goal ahead of time by achieving 55 percent of our innovation pipeline dedicated to reduced calories, smaller portion sizes or improved nutrition. Since then, we have brought many of those products to retailers near you while continuing to innovate. In 2015, we joined the American Beverage Association and its member companies in the Balance Calories Initiative, working to reduce beverage calories consumed per person by 20 percent by 2025.
Over the last two decades, the amount of time children spend playing each day has gone down considerably due to such factors as a lack of play spaces, the rising costs of organized sports and equipment and budget cuts to school physical education programs. DPS is taking ACTION to be part of the solution by providing programs and resources through Let’s Play, with the help of our nonprofit play partners, to provide families with the tools, places and inspiration to make physical activity a daily priority.
Corporate social responsibility (CSR) is more than just “doing the right thing. When a company commits to sustainability, it’s making a promise to do good things that net a positive change for everyone it touches. See how Dr Pepper Snapple Group is doing good things with flavor.
We're keeping consumers informed so they can choose the products that are right for them. We have joined with other leading beverage companies in the Clear on Calories initiative, committing to the placement of caloric information on the front of our containers and company-controlled vending machines and fountains.