Learn about our approach to health and wellness, including a balance of calories in with calories out and consumer awareness.
By 2015, DPS will:
- Continue to provide a full range of products, with at least 50% of innovation projects in the pipeline focused on reducing calories, offering smaller sizes and improving nutrition.
- Support local and/or national programs that encourage active lifestyles and fitness.
Balance is about mastering the right mix. At Dr Pepper Snapple Group, we believe that healthy lifestyles are built on balance, and with more than 50 brands and hundreds of flavors in our portfolio, we offer options for virtually every personal choice and any occasion.
We support our consumers’ efforts to gain a better understanding of how to balance the calories they consume with the calories they expend. DPS remains committed to bringing consumers great-tasting options they will enjoy as well as providing the facts and resources necessary to make informed choices.
Our goal is to provide consumers with beverage options that fit into their various lifestyles. In 2012, we exceeded our innovation goal ahead of time by achieving 55 percent of our innovation pipeline dedicated to reduced calories, smaller portion sizes or improved nutrition. In 2013, we brought many of those products to retailers near you while focusing 54 percent of innovations in our pipeline on our CSR goal. This is our second consecutive year of hitting our goal in this area.
Over the last two decades, the amount of time children spend playing each day has gone down considerably due to such factors as a lack of play spaces, the rising costs of organized sports and equipment and budget cuts to school physical education programs. DPS is taking ACTION to be part of the solution by providing programs and resources through Let’s Play, with the help of our nonprofit play partners, to provide families with the tools, places and inspiration to make physical activity a daily priority.
In addition, we are working both independently and with the larger beverage industry to establish and adhere to policies on responsible sales and marketing. For example, DPS has a longstanding commitment to not market our brands in venues or media where the primary audience is children under 12. These commitments provide the framework for a holistic approach to consumer health and wellness at DPS centered on balancing calories in with calories out as well as consumer awareness.
To find out more about DPS's support of fit and active lifestyles, read our 2014 Corporate Social Responsibility Report.