Crush was first premiered as "Ward's Orange Crush."
Orange Crush was the first flavor produced by the company, and others followed. Lemon Crush and Lime Crush were introduced in a line known as "the Crushes" within a few years of the brand's creation. Grape Crush was introduced in 1960, Cherry Crush in 1962 and Pineapple Crush in 1966. Crush Lime reappeared as a limited-time offering in 2010.
Ward, a beverage and extract chemist, perfected the process of blending ingredients to create the exclusive formula that yielded the zesty, all-natural orange flavor of Orange Crush.
Soft drinks of the time often carried the surname of the creator along with the product name. C. J. Howell was not new to the soft drink business, having earlier introduced Howell's Orange Julep. Since Howell sold the rights to use his name in conjunction with his first brand, Ward was given the naming honors, and Crush was first premiered as "Ward's Orange Crush."
Other flavor introductions followed the debut of Orange Crush. Crush is now available in Orange, Diet Orange, Cherry, Grape, Strawberry, Pineapple, Peach and Lime nationwide.
In 1989, Cadbury Beverages acquired Crush USA from Procter & Gamble Co. Today, Crush is part of Dr Pepper Snapple Group, an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.