Diet Rite was introduced in 1958 by the Royal Crown Co. as the first diet soft drink. With this revolutionary introduction, health-conscious soft drink lovers were finally given a choice consistent with their lifestyle – a great-tasting cola with no calories, sodium or caffeine.
Diet Rite Cola
Diet Rite Cherry
Diet Rite Red Raspberry
Diet Rite Tangerine
Diet Rite White Grape
Within 18 months of its introduction in 1962, Diet Rite was number four on the soda hit parade.