Orange pulp, a small bulbous bottle and a vivid logo with an orange swirl device. All these and the name itself, Orangina, are indicative of the fruit, sunshine, color and Mediterranean origins behind the success of this unique French soft drink.
What’s in a Name?
Doctor Trigo had named his creation "Naranjina" from Naranja – the Spanish for orange. Leon Beton adapted the name for the French and it became "Orangina."
Supported by a great advertising story and continuous innovation since its birth in 1936, Orangina has become the market leader of the fruit carbonated soft drinks market in France, selling more than 180 million liters a year.
In 1936, at the Marseilles fair, Doctor Trigo, a Spanish pharmacist, introduced Naranjina, a sparkling, natural juice drink based on orange juice and pulp. Very interested, Leon Beton had the idea to use his orange trees in Boufarik to produce this new beverage. Renamed Orangina, the little round bottle quickly became a familiar sight all over Algeria.
Introduced in France in 1951, Orangina was a great success, quickly aided by Bernard Villemot's famous poster depicting a parasol made from an orange peel. Visually powerful, this orange peel set against its blue background was to become the future hallmark of all Orangina's advertising. A fantastic and modern advertising story was created, based on the cafe tables and then the refrigerator, supported by famous artists such as Michel Berger, Serge Gainsbourg, Terry Gilliam, Alain Chabat and fashion designer Jean-Paul Goude.
The brand was introduced in the United States in 1978 under the name "Orelia," but this name was abandoned in favor of the original in 1985. Today, Orangina in the U.S. and Canada is part of Plano, Texas-based Dr Pepper Snapple Group, an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.