Venom Energy launched in June 2008 with Black Mamba and Mojave Rattler. The energy blend contains caffeine, l-carnitine, guarana, ginseng and taurine – the hard-core ingredients that consumers are looking for in their energy drink. Venom Energy was also the first energy drink to introduce the resealable aluminum bottle, allowing energy fans to enjoy the beverage on their own terms.
In 2009, Venom Energy introduced fruit punch and mango flavors called Death Adder and Killer Taipan, respectively. The two new flavor varieties delivered unique and delicious flavors not typically associated with energy drinks.
Venom is part of Dr Pepper Snapple Group, an integrated refreshment beverage business marketing more than 50 beverage brands throughout North America.