Responsible Marketing to Children

At Dr Pepper Snapple Group, we are proud to say that we do good things with flavor. As a leader in flavored beverages, our products have been enjoyed by families for generations. We respect our consumers and appreciate the trust they have in our company and our products. As such, we believe that we must work to maintain that trust every day by making decisions that reflect our shared values.

Our soft drinks, juices and juice drinks are loved by all ages, and can be consumed responsibly as part of a balanced and active lifestyle. We encourage families to make the right choices for themselves by providing clear calorie labels on the front of our products, smaller portion sizes, numerous regular, low- and no-calorie options and our nutrition and ingredient website. We also support efforts to promote fitness through programs such as Let’s Play, a community partnership founded by DPS to encourage families to make physical activity a daily priority.

For many, the most common exposure to our brands is from our marketing efforts. Whether on-air, online or in retail stores, millions of people of all ages come into contact with our brands every day. When it comes to children, we believe that parental involvement is the key and that’s reflected in how and where we promote our family of products. For example:

  • In the U.S., we removed full-calorie sodas during the school day and replaced them with a range of low- and no-calorie, smaller-portion choices as part of our industry’s voluntary School Beverage Guidelines. The industry’s efforts are now reflected in the U.S. Department of Agriculture’s (USDA) interim final rule on competitive foods and beverages sold in schools.
  • Except for our Mott’s sauce and juice products, which provide fruit servings as part of a balanced diet, we do not market our beverage brands in print, broadcast or online media where more than 35 percent of the primary audience is children under 12.


Our U.S. and Canadian business operations, which account for more than 90 percent of our revenue, follow this policy except where local regulations or policies are more stringent and therefore the latter applies. Our operations in Mexico and Latin America operate under a similar pledge.

We believe that everyone shares responsibility to ensure the health and well-being of children. We will continue to do our part by responsibly marketing and advertising our products and giving consumers the choices and information they need to choose the beverages that are right for themselves and their families.

To find out more about DPS's support of nutritional awareness and fit and active lifestyles, read our Corporate Social Responsibility report.